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FUJIFILM Holdings America Corporation

Privacy Policy

Our Commitment to Privacy. FUJIFILM cares about your privacy. This Privacy Policy applies to FUJIFILM Holdings America Corporation and its direct U.S. subsidiaries listed at

FUJIFILM Holdings America Corporation and direct subsidiaries to which this Privacy Policy is applicable are collectively referred to as “FUJIFILM” or “we.”

This Privacy Policy describes our privacy practices in relation to the use of our websites, applications, affiliated sites, services, and programs, including attendance at events and marketing activities, and will help you better understand our privacy practices and the choices you can make about the way your personal data is collected and used.

Through FUJIFILM’s site, you will be able to link to sites maintained by other companies within the global group of companies headed by FUJIFILM Holdings Corporation (the “FUJIFILM Group”), as well as unaffiliated third party sites. As more fully described below, each of these sites may be governed by different privacy policy or statement. We suggest you check the privacy link typically located in the footer of each web page to access and review the applicable privacy policy or statement. Since privacy policies or statements may change periodically, we also suggest that you occasionally re-visit them.

Please read this Privacy Policy carefully and contact us at if you have any questions about our privacy practices, your personal data, rights, or choices.

This Privacy Policy is effective as of January 1, 2020.

The Information We Collect The information we collect from visitors to FUJIFILM’s site helps us improve our site and provide better service to you. We collect, use, disclose, transfer, and store personal data (such as your name, mailing address, email address, phone, and fax numbers) when needed to provide our services and for our operational and business purposes as described in this Privacy Policy. Occasionally you may also choose to provide us with what may be considered sensitive personal data (collectively, “personal data”) such as financial and bank account numbers. We want to be clear about our privacy practices so that you can make informed choices about the use of your information.

The information we collect falls into two broad categories: (1) information you voluntarily provide to us and (2) information that is automatically collected.

Information you voluntarily provide to us. Generally, you can visit FUJIFILM’s site without providing any personal or sensitive personal data. However, on some pages, we collect personal data in order to provide a service or carry out a transaction requested by you. See below for what personal data is collected and how it is used. We may also ask for feedback relating to our goods or services. Participation is voluntary and you are not required to provide this information. There generally is no negative effect on you if you choose not to provide your personal data. However, since personal data may be needed to process an order, if you choose not to participate, we may not be able to perform a requested service or complete a transaction.

Information Collected Automatically. Our servers, logs and other technologies collect and store certain personal and non-personal data such as your IP address, machine operating system, geolocations, type of system, and selection preferences that is generated automatically as you navigate through our sites. By using our website, you agree to the processing of the data collected about you for the stated purposes below. We use a standard feature found in browser software called a “cookie” used to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and usage data, for example. The use of cookies and other tracking technologies is standard across websites and apps through which information is collected about your online activities across applications, website, or other servicers. You can choose to accept or decline cookies and, while most web browsers automatically accept cookies, you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our sites.

How We Use Your Information. We will obtain your consent to collect, use or disclose personal data except where we are authorized or required by law to do so without consent. California consumers may click here for a more fulsome review of how FUJIFILM uses your personal information.


In general, consent may be express or implied. We process personal data for these service- and business-related purposes:

When We Share Personal Data. FUJIFILM will not provide personal data to any third party or use the information for an undisclosed purpose except as otherwise noted at the point where the information is collected and where necessary to provide services or conduct our business operations as described below. We share personal data in accordance with data privacy and security requirements, and we occasionally will share non-personal, anonymized, and statistical data with third parties. We make appropriate efforts to ensure that the entities we share personal data with do not further distribute the information such as entering into non-disclosure agreements.

California consumers may click here for a more fulsome review of with whom FUJIFILM shares your personal information.


Except as otherwise notified in this Privacy Policy, your personal data will not be shared outside of the FUJIFILM Group.

How we store and process personal data. As part of the FUJIFILM Group, FUJIFILM belongs to a global organization which has networks, databases, servers, systems, support, help desks, third-party cloud hosting services, suppliers and technology support in locations throughout the world. In order to service the needs of the business, workforce, and customers of FUJIFILM, personal data may be shared among FUJIFILM and with the wider FUJIFILM Group. FUJIFILM, as data controller of all personal data collected on this website, takes appropriate steps to ensure that the personal data it collects is processed, secured, and transferred in accordance with this Privacy Policy and requirements of applicable laws and regulations, compliance with the General Data Protection Regulation (GDPR) as it relates to companies collecting data in the United States. In this regard, please note the following:

How we secure personal data. FUJIFILM takes the security of personal data it collects and retains seriously. We are committed to safeguarding it and protecting against unauthorized access to, or use of, our information assets and any other anticipated threats or hazards to the security and integrity of such assets. Measures we take to safeguard personal data include appropriate policies and procedures to address risk management, appropriate restrictions on access to personal data; monitoring and physical measures for the secure storage and transfer of personal data; training for employees and contractors with access to personal data; and vendor risk management requiring contractual obligations to protect any personal data with which they are entrusted in accordance with our security policies and procedures. For more information on FUJIFILM’s information security program, please click here.

How long we keep personal data. FUJIFILM has policies and procedures relating to the retention of personal data based upon a classification scheme consisting of business functions and process areas, and the classification and types of data and records. We retain personal data for as long as we reasonably require it for business and legal purposes. In determining data retention periods, FUJIFILM considers contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.

European rights regarding Personal Data. European residents may click here for information on rights to access, correct, or delete European resident personal data.

California rights regarding Personal Information. California consumers may click here for information on rights to opt out, access, or delete California consumer personal information.

Opting out: To opt out of marketing email, you can use the unsubscribe link found in the email communication you receive from us. You may also use the “Contact Us” option within the relevant service to opt out and elect not to receive further emails from us. Please provide the name of the FUJIFILM company or the email address from which you are receiving electronic communications.

Our Special Commitment to Children’s Privacy. Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect personal data from children under the age of 13. This website is not intended for anyone under the age of 16. If you are younger than 16, you may not use this website.

Do Not Track. “Do Not Track” is a privacy preference that you can set in most browsers that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests at this time.

Changes to the Privacy Policy. FUJIFILM reserves the right to change, amend, or update this Privacy Policy. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on this site. On return visits to our site, please remember to review the Privacy Policy which may have changed, since continued use of our site after any posted revision indicates your consent to our use of your information in accordance with the changed, amended, or updated Privacy Policy.

How to contact us. If you have questions or concerns about this Privacy Policy or our privacy practices, you may wish to contact the data controller.

European residents’ rights to access, correct, or delete European resident personal data. This section supplements the information above and applies solely to European residents. This section is to comply with the European General Data Protection Regulation (GDPR) that provides European residents the right to access and control their personal data. We will endeavor to respond to requests for information about personal data and, where applicable will correct, amend, or delete European residents’ personal data.

California Consumer Information. This section supplements the information above and applies solely to California consumers. This section is to comply with the California Consumer Privacy Act (CCPA) that provides California residents the right to access and control their “Personal Information,” which is defined by the CCPA as information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer.

FUJIFILM will endeavor to respond to California consumers’ requests for information about their Personal Information, subject to any relevant legal requirements and exemptions, and, where applicable and subject to compliance and legal obligations, will opt out of the sale, correct, amend, or delete a California consumer’s Personal Information.

FUJIFILM employees who are also California residents should refer to internal privacy policies regarding CCPA compliance, and direct inquiries to their local Human Resources Manager.

For non-FUJIFILM employee California residents, there are only two instances where California consumer Personal Information is collected directly by a U.S. FUJIFILM company: by FUJIFILM for job applicants and by FUJIFILM North America Corporation, which provides FUJIFILM’s U.S.-based consumer products and services, including photo printing, digital and Instax® cameras, film, binoculars, and sports optics, as well as the Wonder Photo Shop, a retail store based in New York City. FUJIFILM North America Corporation also is a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders.

Therefore, outside of job applicants, the collection and/or processing of California consumers’ Personal Information regulated by the CCPA is limited to interactions between California consumers and FUJIFILM North America Corporation, and as a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders.

California Resident Personal Information collected by FUJIFILM. During the last twelve (12) months, FUJIFILM collected the following categories of Personal Information from California consumers:

Category Examples Collected
Identifiers A real name, Internet Protocol address, email address, other similar identifiers. YES
Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. YES
Protected classification characteristics under California or federal law Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
Commercial Information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
Biometric Information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait or other physical patterns, and sleep, health, or exercise data. YES
Internet or other similar network activity Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement YES
Geolocation data Physical location or movements. NO
Sensory data Audio, electronic, visual, thermal, olfactory, or similar information NO
Professional or employment-related information Current or past job history or performance evaluations YES
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Inferences drawn from other personal information Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude. NO

Personal Information as defined by the CCPA does not include:

FUJIFILM obtains the categories of Personal Information listed above from the following categories of sources:

FUJIFILM’s use of California Consumer Personal Information. FUJIFILM may use or disclose California consumer Personal Information for one or more of the following business purposes:

FUJIFILM will not collect additional categories of Personal Information or use the Personal Information collected for materially different, unrelated, or incompatible purposes without providing notice to the California consumer, unless required or permitted by applicable laws.

Sharing California Consumer Personal Information. FUJIFILM may disclose California consumer Personal Information to a third party for a business purpose. When such a disclosure is for a business purpose, FUJIFILM enters into a contract that describes the purpose and requires the recipient to both keep the Personal Information confidential and not use it for any purpose except performing the contract. In the preceding twelve (12) months, FUJIFILM has disclosed the following categories of California consumer Personal Information for a business purpose:

FUJIFILM disclosed California resident Personal Information for a business purpose to the following categories of third parties:

FUJIFILM does not sell Personal Information.

California Consumers’ Rights and Choices. The CCPA provides California consumers with specific rights regarding their Personal Information. This section describes California consumers’ rights and explains how to exercise those rights.

Note that specific Social Security numbers, driver’s license numbers or California identification card numbers, financial account numbers, health insurance or medical identification numbers or information, account passwords or security questions and answers will not be disclosed to any California consumer.


Requests should be made to the entity that collected the California consumer’s Personal Information. If FUJIFILM determines that another entity collected the Personal Information and shared it to FUJIFILM as a service provider, the requestor will be directed to submit the request to the entity that collected the Personal Information.

California consumers or Authorized Agents may submit requests under the CCPA to FUJIFILM by:

California consumers may learn more about their rights under the CCPA by visiting or send inquiries to FUJIFILM at

FUJIFILM cannot respond to requests or provide Personal Information if it is unable to verify a requestor’s identity or authority to make the request and confirm the Personal Information relates to the requestor. Making a request does not require you to create an account with FUJIFILM. Personal Information provided for identity verification for such requests will only be used to verify the requestor’s identity or authority to make the request.

There is no fee or charge for processing or responding to verified requests unless a request is excessive, repetitive, or manifestly unfounded. If FUJIFILM determines that a request warrants a fee, it will explain that decision to the requestor and provide a cost estimate prior to complying with the request.

Taking into consideration the type, sensitivity, and value of the Personal Information, the risk of harm posed by any unauthorized access or deletion, the likelihood that fraudulent or malicious actors might seek the information, whether the identity verification process is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated, the nature of the transaction between the California consumer and FUJIFILM, and available technology for verification:

FUJIFILM may offer certain financial incentives permitted by the CCPA that may result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive offered will reasonably relate to a California consumer’s Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires a California consumer’s prior opt in consent, which may be revoked at any time.

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